Tiendeo was looking for ways to boost downloads of their app. They chose an app installs campaign with Twitter Ads because of Twitter’s predominantly mobile user base and the ability to specifically target these users.

85%

of people believe Promoted

75%

Goal

Tiendeo was looking for ways to boost downloads of their app. They chose an app installs campaign with Twitter Ads because of Twitter’s predominantly mobile user base and the ability to specifically target these users.

Solution

Targeting shoppers in Colombia, Denmark, France, Italy, Norway and Spain. Tiendeo wanted to reach and promote their app to users interested in local retail offers and promotions. To reach this niche audience, they used username targeting to reach the followers of accounts that offer a similar services or retailers, such as @MediaMarkt_es. By targeting audiences that already showed they’re interested in this type of service, they were able to promote their app to high value leads.

Team bekind the campagin

Key to success

Combine images of the app with a clear call-to-action Using image app cards, Tiendeo was able to pair screenshots of their app with a strong call to action inviting users to install it immediately. The images were eye-catching, and also allowed users to preview the app’s user experience and the types of offerings inside.

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