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MVMT Watches targets a wide range of demographics but focuses on its core audience of men aged 18-34 in the US, and in international markets such as the UK and Australia.

353%

increase in sales on Black Friday and Cyber Monday compared with the daily average across the rest of Q4

189%

increase in site traffic on Black Friday and Cyber Monday compared with the daily average across the rest of Q4

14%

daily average

Goal

MVMT Watches targets a wide range of demographics but focuses on its core audience of men aged 18-34 in the US, and in international markets such as the UK and Australia.

Solution

Use Website Cards to capture attention on Twitter During competitive holiday sale days such as Black Friday and Cyber Monday, MVMT Watches used Website Cards to maximize the traffic and sales it achieved from its Twitter Ads campaigns. Website Cards see a 43% higher engagement rate compared to Promoted Tweets with links.*

Team bekind the campagin

Key to success

Showcase seasonal discounts to attract shoppers Our research has found 73% of consumers are more likely to buy from a small business during the holidays if they see a sale, deal, or special on Twitter.** MVMT Watches tapped into this audience by promoting their best seasonal deals and adding a sense of urgency by making it clear in their Tweet copy that offers were for a limited time.

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