Every day, people save more than 5 million home decor Pins. MADE.COM has collaborated with 60 designers to make unique, well-designed home decor affordable and accessible to everyone. That’s why when MADE.COM launched their company in March 2010, they made sure to create their Pinterest profile soon after. On Pinterest, they knew they could reach a design-forward audience looking for help with renovating rooms or decorating new apartments.

36%

increase in traffic

173%

increase in revenue

6%

per click

Goal

Every day, people save more than 5 million home decor Pins. MADE.COM has collaborated with 60 designers to make unique, well-designed home decor affordable and accessible to everyone. That’s why when MADE.COM launched their company in March 2010, they made sure to create their Pinterest profile soon after. On Pinterest, they knew they could reach a design-forward audience looking for help with renovating rooms or decorating new apartments.

Solution

Their Pins now include guest-curated boards from prominent Pinners, as well as photos from Made Unboxed, a real-time gallery of images from actual customers. MADE.COM also uses their Pins to test different design trends—if certain types of Pins resonate with people, they’ll use that information to create blog posts, social content and emails. (In their emails they even include a banner back to Pinterest to fuel more saves and clicks!)

Team bekind the campagin

Key to success

ne of MADE.COM’s goals on Pinterest is to help people learn more about their pieces, which is why they started using Rich Pins. Rich Pins include extra information like product name, price and availability. These little details make a huge difference, since they’re often key to encouraging people to take action with the Pin. By amping up their Pinterest presence with Rich Pins and a diverse set of content, MADE.COM has seen dramatic results in just a few months: 36% increase in traffic to their site 51% increase in conversions 106% increase in transactions 173% increase in revenue

  1. crop says:

    Ꮤhat’s up, every time i used to check website
    posts here early in the morning, for the reason that i love
    to gain knowledgе of more and more.

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