When Francois Boursin introduced his Garlic and Fine Herbs fresh cheese in 1957, he was inspired by Normandy’s culinary creativity, where people often blended their own fresh cheese with a selection of herbs. Today, Boursin is part of Bel Brands USA and caters to gourmet cheese lovers in over 35 countries.

35%

increase in brand awareness

25%

increase in purchase intent

55%

purchase intent increased

Goal

When Francois Boursin introduced his Garlic and Fine Herbs fresh cheese in 1957, he was inspired by Normandy’s culinary creativity, where people often blended their own fresh cheese with a selection of herbs. Today, Boursin is part of Bel Brands USA and caters to gourmet cheese lovers in over 35 countries.

Solution

Inspiring people with simple ways to “wow” Because entertaining is at the heart of their brand, Boursin wanted to reach people looking for party-planning inspiration on Pinterest. It was a natural choice: food is a top category on the platform, with 3 billion food and drink ideas saved in the past year alone.

Team bekind the campagin

Key to success

Driving significant brand metrics Boursin’s Promoted Pin campaign led to positive growth in brand awareness and nudged people closer to purchase. According to a Millward Brown study, there was a 35% increase in brand awareness. What’s more, those who saw Boursin’s ads on Pinterest said they were 25% more likely to purchase the cheese. Boursin also learned that Pinterest was a great way to reach millennials: compared to other channels, their Pinterest media resonated particularly well with people aged 18-34. Brand awareness among millennials increased 55% and purchase intent increased 57%.

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